The Platform Paradox

The Platform Paradox
Author :
Publisher : University of Pennsylvania Press
Total Pages : 104
Release :
ISBN-10 : 9781613631515
ISBN-13 : 1613631510
Rating : 4/5 (510 Downloads)
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Book Synopsis The Platform Paradox by : Mauro F. Guillén

Download or read book The Platform Paradox written by Mauro F. Guillén and published by University of Pennsylvania Press. This book was released on 2021-05-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.


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