The Practice of Public Relations
Author | : Fraser P. Seitel |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2014 |
ISBN-10 | : 0133083578 |
ISBN-13 | : 9780133083576 |
Rating | : 4/5 (576 Downloads) |
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.