Value-added Public Relations

Value-added Public Relations
Author :
Publisher : Contemporary Books
Total Pages : 344
Release :
ISBN-10 : UOM:39076001919666
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Value-added Public Relations by : Thomas L. Harris

Download or read book Value-added Public Relations written by Thomas L. Harris and published by Contemporary Books. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.


Value-added Public Relations Related Books

Value-added Public Relations
Language: en
Pages: 344
Authors: Thomas L. Harris
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Contemporary Books

DOWNLOAD EBOOK

Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public r
It's Not Just PR
Language: en
Pages: 154
Authors: W. Timothy Coombs
Categories: Business & Economics
Type: BOOK - Published: 2013-07-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations i
Public Relations Theory II
Language: en
Pages: 620
Authors: Carl H. Botan
Categories: Business & Economics
Type: BOOK - Published: 2010-08-27 - Publisher: Routledge

DOWNLOAD EBOOK

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the
An Overview of the Public Relations Function
Language: en
Pages: 198
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2010-04-15 - Publisher: Business Expert Press

DOWNLOAD EBOOK

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv
PR- A Persuasive Industry?
Language: en
Pages: 211
Authors: T. Morris
Categories: Business & Economics
Type: BOOK - Published: 2016-02-10 - Publisher: Springer

DOWNLOAD EBOOK

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and ent