Virtually Free Marketing
| Author | : Philip R. Holden |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 270 |
| Release | : 2015-01-23 |
| ISBN-10 | : 9781408176214 |
| ISBN-13 | : 1408176211 |
| Rating | : 4/5 (211 Downloads) |
Download or read book Virtually Free Marketing written by Philip R. Holden and published by Bloomsbury Publishing. This book was released on 2015-01-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
